We made Snoop give up Smoke.
We actually broke the internet. Even FOX News and the BBC picked up that Snoop was giving up Smoke.
But it was all a stunt for Solo Stove. And we got to watch Snoop roast a marshmallow for the first time in his life at 52 years old, too.
Production: Chioke Nassor // Even/Odd
Editorial: Brian Gregory // Superjoy
Color: Roslyn DiSisto // Royal Muster
Audio: Jonathan Waller // Overcoast
Finish: SuperJoy
Role: Senior Producer // The Martin Agency
Fall 2023
tags: 1 shoot day, set build, shot in LA, viral af, scrappy budget
awards:
Silver Cannes Lion - Social & Influencer
Bronze Cannes Lion - PR
One Show Gold Pencil - Social Media / Influencer Marketing - Use of Celebrity
One Show Bronze Pencil - Social Media / Stunts & Activations
Clio Gold - Social Media / Use of Talent & Influencers
Clio Gold - Social Media / Social Post
Clio Silver - Media / Use of Talent & Influencers
D&AD Graphite - Use of Talent & Influencers
D&AD Graphite - Digital & Social / Use of Talent & Influencers
Webby - Advertising, Media & PR / Viral Marketing
Webby - Advertising, Media & PR / Brand Strategy
Webby People’s Voice - Advertising, Media & PR / Brand Strategy
Gold Sabre - Digital & Social Media / Word of Mouth
ADC Silver Cube - Digital Craft - Content Strategy
ADC Bronze Cube - Social Media Campaign
London International Awards Gold - Use of Social Media & Influencers
London International Awards Silver - Creativity in PR, Influencer Marketing
Richmond Show Best in Show - Interactive: Social
Richmond Show Best in Show - Advertising: Integrated Campaign