That’s a lotta people in the gym…
UConn & March Madness heroine Azzi Fudd has a village of people that are always there for her, and 13,000 GEICO agents as well. For GEICO’s NCAA partnership we shot Azzi, her family, her giant Emotional Support Octopus, and a lotta people in the gym, for a spot that ran throughout the tournament.
Production: Conor Byrne // RadicalMedia
Editorial: Aaron Langley // Cosmo Street
Color: Matt Osborne // Company 3
Audio: Ben Tomastik // Lime Sound
VFX/Finish: SuperJoy
Role: Senior Producer // The Martin Agency
Spring 2026
tags: 1 shoot day, shot in Hartford, CT, non-actor celeb: Azzi Fudd, non-actor talent: Fudd Family, big budget