Six simple ingredients are easy to make look good.
Over the course of about a year I got to be the cheese pull guy, doing a bunch of different product- & people-based campaigns. We got to find fun and interesting ways to show off new products, old standards, and the makers that bring it all to life.
Production: Paul Butterworth // JOJX
DP: Iain Trimble
Editorial: Niko Litonjua & Graham Ohmer // SuperJoy
Color: Matt Osborne // Company 3
Audio: Kelly Oostman // Sonic Union
Audio: Jonathan Waller // Overcoast
GFX & Finishing: SuperJoy
Role: Senior Producer // The Martin Agency
2025
tags: 2 shoot days, shot in Atlanta, food styling, cool camera work, 200+ deliverables, delivered in Spanish, great song: “Don’t Sweat the Technique” by Eric B. & Rakim, decent budget