Proud hometown of Christian Pulisic.
International soccer star, captain of Team USA, and hometown hero. Hershey’s has partnered with Christian Pulisic before, but they wanted to double down with the return of the World Cup to the United States. This spot launched an activation where Hershey’s, for the first time, replaced the name on their iconic candy bar packaging. One of the most quintessential American brands supporting our star player.
Production: Martin Krejčí // Ruffian
Editorial: Tim Thornton-Allen // Union Editorial
Color: Jean-Clément Soret // Company 3
Audio: Kelly Oostman // Sonic Union
Original Music // Field Day Sound
VFX/Finish: Black Kite
Role: Senior Producer // The Martin Agency
Winter 2025
tags: 3 shoot days, shot in Milan, shot in Prague, shot in Hershey, PA, set build, weather day, food styling, celeb actor: Richard Lintern, original music