Chevrolet has created an unmistakeable brand identity with their “Real People. Not Actors.” focus groups. They have constantly found new ways to engage consumers and show off the features and accolades of Chevy vehicles. This package consisted of four different spots: GATOR, NEW COUPLE, ALL, and COLLISION SHOP, that were all shot and delivered together.
Production: Zack Merck // Supply & Demand
Editorial: Spotwelders
Audio Post: Eleven Sound
Color: Siggy Ferstl // Company 03
Finish: Method Studios
Role: Associate Producer // Commonwealth
Spring 2018