Lines & Fruit all day.
The brief was a full brand refresh that felt inspired by the product, but also featured beautiful fruit and lifestyle visuals. We partnered with iconic design firm & CGI specialists ManvsMachine to make a full 360 campaign across digital, social, and OOH, combining practical lifestyle video & stills with heavy fruit, liquid, and design VFX.
Production & VFX: ManvsMachine
Color: George K // Black Kite
Audio: Kelly Oostman // Sonic Union
Music Supervision: Howling Music
Role: Senior Producer // The Martin Agency
Fall 2024
tags: 2 shoot days, studio shoot, shot in London, heavy vfx, heavy cgi, design, great song: “Juice” by Pell & Young Franco, big budget