THE F*CK IS MY BEEF???

Door Dash does groceries, and they want everyone to know, so we got Chef Raekwon, Matty Matheson, and Tiny Chef involved. In fact, they do groceries so well, that after shooting this spot on Monday, January 30th, 2023, clients loved it so much they wanted it to be in the Super Bowl. So they brought me in as a Pinch Hitter to get this out the door in one of the fastest turnarounds for the largest advertising platforms. While cutting we loved Matty’s outtakes so much, that we managed to sell through a little teaser as well.

Production: Kitao Salurai // PrettyBird
Editorial: Paul Martinez & Ali Mao // Arcade Edit
Audio: Ben Tomastik // Lime Sound
Color: Tim Masick // Company 03
Finish: The Mill NY

Role: Producer, Post - The Martin Agency
Winter 2023